WeWork

How Tomorrow Works

‘How is back to work going to work?’ In 2021, that was the question on almost every business owner’s mind. We responded with unique and targeted comics, illustrations, and social posts, providing solutions for those desperately needing a place to work as businesses closed offices nationwide.


Role: Copywriter

As the lead writer on WeWork’s first big advertising initiative, I wrote, developed and produced nearly one hundred bespoke ads for all of their social and digital media, together with my Art Director, of course.

Results

+10% Global sales increase

+400% Above KPI Benchmarks

+15% Raised brand recognition and likability.

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