Mini

Mini Rebel

To prove that MINI is your ultimate partner in crime, we set out to break some of America's most archaic traffic laws. And MINI promised to pay for any tickets on the way.

Unfortunately, this project was canceled due to the pandemic, but if you remember, it wasn’t exactly a good time to go out and break the law. I still love the idea and was encouraged to share it.

Role: Copywriter

Screen Shot 2021-01-14 at 12.33.15 AM.png

Every week during the campaign, we would launch a new video from a different state, highlighting a new ridiculous law we’ve uncovered and film ourselves breaking it.

But why stop there?

We would also challenge a nation of MINI rulebreakers to join us on the road.

Screen Shot 2021-01-14 at 2.28.22 AM.png

Screen Shot 2021-01-14 at 2.28.40 AM.png

Screen Shot 2021-01-14 at 2.29.39 AM.png

Screen Shot 2021-01-14 at 2.29.24 AM.png

Screen Shot 2021-01-14 at 2.29.50 AM.png

Screen Shot 2021-01-14 at 2.29.01 AM.png

Wanna see more?

Cricket Wireless / Absolutely Nothing to Hide

Turo / A Thousand Cars Are Waiting

Codigo 1530 Tequila / Live Your Code

Quilted Northern / Keep it Quilted

Cricket Wireless / TryCricket

Cricket Wireless / People Who Come To Cricket Stay With Cricket

WeWork / How Tomorrow Works

Mini / Mini Rebels

Seen enough?

Email / Resume / LinkedIn

  