Roblox
Winter Spotlight
As Winter 2024 drew to a close, millions gathered to celebrate the best updates of the season. When the clock struck midnight worldwide, players rang in the new year with a grand ball drop and a special community gift.
Role: Copywriter
#1 Main Character Introduction
Just two days before the big reveal, we unleashed the I.C. Snowman bundle — a limited-time character packed with exclusive features and frosty charm.
#2 The Grand Event Reveal
We launched a trailer that announced the event and gave fans a first look at everything they could look forward to.
#3 An Event Full of Updates
#4 Gifts
By exploring the featured games updates, players could collect tokens that unlocked exclusive gifts made by their favorite community creators.
Unlimited plan with Max | Instagram
Latest & greatest phones | Instagram
#3 Launch Day
On our social channels, we encouraged the community to check out the best game updates of the season
… all 24 of them.
Unlimited plan with Max | Instagram
Latest & greatest phones | Instagram
By playing the featured games, they had the chance to collect tokes that unlocked exclusive gifts.
Blahblahblah experience free gifts
Unlimited plan with Max | Instagram
Latest & greatest phones | Instagram
Reliable 5G | Instagram
Blahblahblah experience free gifts
Wanna see more?
Cricket Wireless / Absolutely Nothing to Hide
Turo / A Thousand Cars Are Waiting
Codigo 1530 Tequila / Live Your Code
Quilted Northern / Keep it Quilted
Cricket Wireless / TryCricket
Cricket Wireless / People Who Come To Cricket Stay With Cricket
WeWork / How Tomorrow Works
Mini / Mini Rebels